Author Archives: Matt Bryant

About Matt Bryant

Senior Research Analyst

Unicorns: Putting Things in Perspective

According to Merriam Webster Dictionary, the definition of a unicorn is:

  1. a) a mythical, usually white animal generally depicted with the body and head of a horse with long flowing mane and tail and a single often spiraled horn in the middle of the forehead
  2. b) or something unusual, rare, or unique

The term unicorn has a different meaning in the investment world. In the venture capital industry, a unicorn refers to any tech startup company that reaches a $1 billion dollar market value as determined by private or public investment. The term was originally coined by Aileen Lee, founder of Cowboy Ventures. Read more »