January 15, 2019

Crafting a Participant Education Campaign: Arnerich Massena Featured in Defined Contribution Insights

The winter 2018 issue of Defined Contribution Insights – PSCA’s (Plan Sponsor Council of America) quarterly newsletter – features an article from Arnerich Massena director of communication Jillian Perkins about how to craft a participant education campaign. Drawing from the firm’s recent white paper, Retirement Plan Best Practices: Participant Education, the article offers a step-by-step guide to implementing a successful 401(k) education campaign.

“The defined contribution retirement system has been continually refined over the last 30-40 years as the industry and plan sponsors work to improve retirement outcomes by providing participants with high-quality investment choices,” Perkins writes. “But as those options become more numerous and complex, participants want and need help navigating through this maze of information and choices, which can be intimidating and overwhelming.” The article outlines how an education program benefits both plan sponsors and participants, describes the process of undertaking an initial diagnostic review, and then, building on Arnerich Massena’s more than 20 years of experience crafting education programs for participants, discusses the nuts and bolts of building a successful education strategy.

You can read the complete article at https://psca.memberclicks.net/assets/Insights/Winter%202018_final.pdf

Or read the full white paper, Retirement Plan Best Practices: Participant Education, at http://arnerichmassena.com/pdf/white-papers/Participant%20Education_June%202018_FINAL.PDF