Entrepreneur News Director Stephen Bronner has been speaking with food entrepreneurs in his column, “The Digest.” In this issue, “How This Entrepreneur Behind a Multimillion-Dollar Company is Disrupting the Seafood Industry,” he speaks with Duncan Berry, co-founder of Fishpeople Seafood, one of the private equity investments made by 3×5 Partners, LLC, an Arnerich Massena Approved Manager and affiliate. “Duncan Berry spent his teenage years in the 1960s fishing salmon out of the Pacific Ocean on his family’s commercial vessel,” Bronner writes. “Some 50 years later, he’s aiming to change the entire seafood industry with his company Fishpeople.
Entrepreneur’s Bronner chronicles the story of Berry’s career path leading up to Fishpeople, discussing what inspired the founding of the company. “’We can control one thing, and that’s how we act on the sea’ [Berry] says. ‘We are an alpha predator, and in the ocean we have not been a good actor.’” In launching the company, Berry says he spoke with everyone in the supply chain to find out what was working and what was not; what he found out formed the basis for Fishpeople’s practices. “’People don’t trust big food, especially seafood. Every week there’s a new article about fraud around seafood. It’s a very expensive protein, and so people are very tempted to cheat in the supply chain. So what we said was there’s one way to cut across all of that and that is to be relentlessly transparent from the get-go.’”
Bronner’s interview with Berry really digs in to what has made Fishpeople Seafood so successful, and what their future plans are. With meals already available in more than 6,000 retail stores, the company has doubled its revenue from 2015 to 2016, and is looking at another 100% growth year coming up. Berry is not shy about his goal for the next three years: “’World domination. We would like to be the most recognizable seafood brand in America…Usually world domination is dangerous because somebody wants that from an ego or a profit standpoint. Our egos are in service to something greater, and that involves people, planet and profit. We want to be the most recognized seafood brand in America so that we can change an industry.’”
Read the full interview here.